| Description |
vii, 309 pages ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 289-298) and index. |
| Contents |
ch. 1. Don't take success for granted -- ch. 2. Arrogance can be fatal -- ch. 3. Outsiders know more than you think -- ch. 4. I love beating competitors -- ch. 5. Let the triage begin -- ch. 6. Ending the Chinese water torture -- ch. 7. The game plan looks good -- ch. 8. Don't liquidate : splitting up is hard to do -- ch. 9. Live and preach the culture or it just won't happen -- ch. 10. Sweep aside the old corporate culture if necessary, but do it quickly -- ch. 11. Don't worry about grand visions -- ch. 12. Nothing is more important than executing business plans -- ch. 13. Stop wasting time, get right to the point -- ch. 14. Set high expectations : don't settle for mediocrity -- ch. 15. Communicate self-confidence, demonstrate leadership -- ch. 16. Get combative : develop an aggressive acquisition strategy -- ch. 17. What's Lou Gerstner like : you're not getting inside my head -- ch. 18. No more arrogance, no more distance -- ch. 19. Listen to the customers : they know best what they need -- ch. 20. Choose products that customers want to buy -- ch. 21. We need teamwork, but it must allow for entrepreneurial effort -- ch. 22. Shift turnaround tactics : end the cost-cutting, search for revenue -- ch. 23. If you don't lead, you're not there -- ch. 24. There's money to be made in charging for service -- ch. 25. Don't sell products : sell solutions -- ch. 26. Exploit cyberspace : it's the next big business challenge -- ch. 27. Is the world ready for network computers -- ch. 28. Edging toward double-digit growth -- ch. 29. When you think you're done, you're in trouble. |
| Subject |
International Business Machines Corporation.
|
|
Gerstner, Louis V.
|
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Computer industry -- United States.
|
| ISBN |
0071342117 |
|
