| Description |
xvi, 256 pages, 8 unnumbered pages of plates : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 241-245) and index. |
| Contents |
The rouge -- Lessons in leadership -- Ground zero -- Dark days in Dearborn -- Taking charge -- The new face of Ford -- Getting back to basics -- Surviving the cold of winter -- Momentum -- America's best-selling truck is new again -- Bargaining for a future -- A Town Hall meeting -- The year of the car -- From escape to reality -- Great products, strong business, better world. |
| Subject |
Ford Motor Company -- History.
|
|
Ford, Bill, 1957-
|
| ISBN |
0471479667 cloth |
|
