LEADER 00000cam  22000004a 4500 
001    ocm50004304 
003    OCoLC 
005    20040205114814.0 
008    020610s2002    caua     b    001 0 eng   
010      2002009080 
015    GBA2-W1942 
020    0804746540|qcloth|qalkaline paper 
020    |c$35.95 
035    (OCoLC)50004304 
040    DLC|beng|cDLC|dUKM|dC#P|dNOR|dWE3|dOCoLC 
042    pcc 
043    n-us--- 
049    WE3A 
050 00 TL215.E37|bB66 2002 
082 00 629.222/2|221 
092    629.222|bB 
100 1  Bonsall, Thomas E. 
245 10 Disaster in Dearborn :|bthe story of the Edsel /|cThomas 
       E. Bonsall. 
264  1 Stanford, Calif. :|bStanford General Books,|c2002. 
300    230 pages :|billustrations ;|c27 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references (pages 223- 226) and 
       index. 
505 00 |g1.|tEdsel Ford : the early years --|g2.|tEdsel Ford : 
       the final years --|g3.|tDevelopment of the market --|g4.
       |tPrologue to the Edsel --|g5.|tLearning their ABCs --|g6.
       The|tplot thickens --|g7.|tMotivational research --|g8. 
       The|tshow opens --|g9.|tFirst tragedy --|g10.|tThen farce 
       --|g11.|tFinal act and curtain --|g12.|tWhy the Edsel 
       failed. 
610 20 Ford Motor Company|xDecision making. 
610 20 Ford Motor Company|xHistory. 
650  0 Edsel automobile|xHistory. 
650  0 Product management. 
856 41 |3Table of contents|uhttp://www.loc.gov/catdir/toc/fy036/
       2002009080.html 
994    02|bWE3