Description |
xvi, 256 pages, 8 unnumbered pages of plates : illustrations ; 24 cm |
Bibliography |
Includes bibliographical references (pages 241-245) and index. |
Contents |
The rouge -- Lessons in leadership -- Ground zero -- Dark days in Dearborn -- Taking charge -- The new face of Ford -- Getting back to basics -- Surviving the cold of winter -- Momentum -- America's best-selling truck is new again -- Bargaining for a future -- A Town Hall meeting -- The year of the car -- From escape to reality -- Great products, strong business, better world. |
Subject |
Ford Motor Company -- History.
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|
Ford, Bill, 1957-
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ISBN |
0471479667 cloth |
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