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Author Parkin, Katherine J.

Title Food is love : food advertising and gender roles in modern America / Katherine J. Parkin.

Publication Info. Philadelphia : University of Pennsylvania Press, 2006.

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Location Call No. Status
 University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location  659.196 P247F    Check Shelf
Description 296 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references and index.
Contents Advertisers and their paradigm: women as consumers -- Love, fear, and freedom: selling traditional gender roles -- Women's power to make us: cooking up a family's identity -- Authority and entitlement: men in food advertising -- Health, beauty, and sexuality: a woman's responsibility -- A mother's love: children and food advertising.
Subject Sex role in advertising -- United States -- History.
Advertising -- Food -- United States -- History.
Women consumers -- United States -- History.
Women in advertising -- United States -- History.
Men in advertising -- United States -- History.
ISBN 0812239296
9780812239294
0812219929 paperback
9780812219920 paperback
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