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Author Govil, Nitin, author.

Title Orienting Hollywood : a century of film culture between Los Angeles and Bombay / Nitin Govil.

Publication Info. New York : New York University Press, [2015]

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Description 1 online resource (x, 245 pages).
data file rda
Series Critical cultural communication
Critical cultural communication.
Bibliography Includes bibliographical references (pages 193-234) and index.
Contents Introduction: Narrating encounter -- Framing the copy: media industries and the poetics of resemblance -- Managing exchange: geographies of finance in the media industries -- The theater of influence: reimagining Indian film exhibition -- Economies of devotion: affective engagement and the subject(s) of labor -- Conclusion: Close encounters of the industrial kind.
Summary With American cinema facing intense technological and financial challenges both at home and abroad, and with Indian media looking to globalize, there have been numerous high-profile institutional connections between Hollywood and Bombay cinema in the past few years. Many accounts have proclaimed India's transformation in a relatively short period from a Hollywood outpost to a frontier of opportunity. Orienting Hollywood moves beyond the conventional popular wisdom that Hollywood and Bombay cinema have only recently become intertwined because of economic priorities, instead uncovering a longer history of exchange. Through archival research, interviews, industry sources, policy documents, and cultural criticism, Nitin Govil not only documents encounters between Hollywood and India but also shows how connections were imagined over a century of screen exchange. Employing a comparative framework, Govil details the history of influence, traces the nature of interoperability, and textures the contact between Hollywood and Bombay cinema by exploring both the reality and imagination of encounter.
Note Print version record.
Subject Motion picture industry -- California -- Los Angeles -- History.
Motion picture industry -- India -- Mumbai -- History.
Motion pictures -- India -- Influence.
Motion pictures -- United States -- Influence.
BUSINESS & ECONOMICS -- Industries -- Media & Communications.
TECHNOLOGY & ENGINEERING -- Telecommunications.
Motion picture industry.
Motion pictures -- Influence.
California -- Los Angeles. https://id.oclc.org/worldcat/entity/E39PBJfWYmJkDYcpGWYVDfWxDq
India. https://id.oclc.org/worldcat/entity/E39PBJmdx47cDXrRhBXHtbvPwC
India -- Mumbai.
United States. https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq
Filmindustrin, USA, Hollywood.
Filmindustrin, Indien, Mumbai.
Genre/Form History.
Other Form: Print version: Govil, Nitin. Orienting Hollywood. New York : New York University Press, [2015] 9780814785874 (DLC) 2014040536 (OCoLC)893452400
ISBN 9780814764732 (electronic book)
0814764738 (electronic book)
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