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Title Sartorial Fandom : Fashion, Beauty Culture, and Identity / Elizabeth Affuso and Suzanne Scott editors.

Publication Info. Ann Arbor : University of Michigan Press, 2023.
Baltimore, Md. : Project MUSE, 0000.
2023.

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Description 1 online resource: illustrations
data file rda
Series Book collections on Project MUSE.
Summary In recent years, geeks have become chic, and the fashion and beauty industries have responded to this trend with a plethora of fashion-forward merchandise aimed at the increasingly lucrative fan demographic. This mainstreaming of fan identity is reflected in the glut of pop culture T-shirts lining the aisles of big box retailers as well as the proliferation of fan-focused lifestyle brands and digital retailers over the past decade. While fashion and beauty have long been integrated into the media industry with tie-in lines, franchise products, and other forms of merchandise, there has been limited study of fans' relationship to these items and industries. Sartorial Fandom shines a spotlight on the fashion and beauty cultures that undergird fandoms, considering the retailers, branded products, and fan-made objects that serve as forms of identity expression. This collection is invested in the subcultural and mainstream expression of style and in the spaces where the two intersect. Fan culture is, in many respects, an optimal space to situate a study of style because fandom itself is often situated between the subcultural and the mainstream. Collectively, the chapters in this anthology explore how various axes of lived identity interact with a growing movement to consider fandom as a lifestyle category, ultimately contending that sartorial practices are central to fan expression but also indicative of the primacy of fandom in contemporary taste cultures.
Note Description based on print version record.
Bibliography Includes bibliographical references and index.
Note This work is licensed under the Creative Commons Attribution Non-Commercial-NoDerivatives https://creativecommons.org/licenses/by-nc-nd/4.0
Subject Self-perception -- Social aspects -- 20th century.
Self-perception -- Social aspects -- 21st century.
Beauty culture -- Clothing -- Social aspects -- 20th century.
Beauty culture -- Clothing -- Social aspects -- 21st century.
Popular culture -- Clothing -- Social aspects -- 20th century.
Popular culture -- Clothing -- Social aspects -- 21st century.
Subculture -- Clothing -- Social aspects -- 20th century.
Subculture -- Clothing -- Social aspects -- 21st century.
Fans (Persons) -- Clothing -- Social aspects -- 20th century.
Fans (Persons) -- Clothing -- Social aspects -- 21st century.
Fashion -- Social aspects -- 20th century.
Fashion -- Social aspects -- 21st century.
Costume design -- Social aspects -- 20th century.
Costume design -- Social aspects -- 21st century.
Fashion design -- Social aspects -- 20th century.
Fashion design -- Social aspects -- 21st century.
SOCIAL SCIENCE / General.
Added Author Scott, Suzanne, 1979- editor.
Affuso, Elizabeth, editor https://orcid.org/0000-0003-0206-967X.
Michigan Publishing (University of Michigan), publisher.
Project Muse, distributor.
Other Form: Print version: 0472076043 9780472076048 (OCoLC)1328131508
Standard No. 10.3998/mpub.12315327 doi
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