Title Wartime fashion : from haute couture to homemade, 1939-1945 / Geraldine Howell.

Publication Info.

London ; New York : Berg, 2012.

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Location	Call No.	Status
Rocky Hill - Downloadable Materials	EBSCO Ebook	Downloadable
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Edition	English ed.
Description	1 online resource : illustrations
Bibliography	Includes bibliographical references and index.
Note	Print version record.
Contents	Wartime Fashion; Contents; List of Illustrations; Acknowledgements; Introduction; 1 Buying into Fashion: The Social Background; 2 Shopping for Fashion in the Pre-War Years; 3 Being Chic and Being British; 4 The Healthy Body and the Politics of Fitness; 5 Evacuation; 6 Fashions for a Phoney War; 7 Calls for Rationed Fashion; 8 Setting the Ration; 9 The Utility Clothing Scheme; 10 Assessing the Impact of Clothes Rationing; 11 Home Front Clothing Initiatives; 12 Clothes for Coupons; 13 Keep Smiling Through: Good Health and Natural Beauty; 14 Utility and Austerity; Conclusion; Notes; Bibliography.
Summary	A comprehensive analysis of Second World War dress practice and appearance, this study places dress at the forefront of a complex series of cultural chain reactions. As lives were changed by the conditions of war, dress continued to reflect important visual narratives regarding class, gender and taste that would impact significantly on public consciousness of equality, fairness and morale. Using new archival and primary source evidence, Wartime Fashion clarifies how and why clothing was rationed, and repositions style and design during the war in relation to past expectations and ideas about c.
Subject	World War (1939-1945) (OCoLC)fst01180924
	Clothing and dress -- Great Britain -- History -- 20th century.
	Women's clothing -- Great Britain -- History -- 20th century.
	Fashion -- Great Britain -- History -- 20th century.
	Fashion design -- Great Britain -- History -- 20th century.
	World War, 1939-1945 -- Great Britain.
	Great Britain -- History -- George VI, 1936-1952.
	Great Britain -- Social life and customs -- 20th century.
	Women.
	HEALTH & FITNESS -- Beauty & Grooming.
	Clothing and dress. (OCoLC)fst00864680
	Fashion. (OCoLC)fst00921600
	Fashion design. (OCoLC)fst01200123
	Manners and customs. (OCoLC)fst01007815
	Women's clothing. (OCoLC)fst01178707
	Great Britain. (OCoLC)fst01204623
Chronological Term	1900 - 1999
Genre/Form	History. (OCoLC)fst01411628
Other Form:	Print version: Howell, Geraldine. Wartime fashion. English ed. London ; New York : Berg, 2012 9780857850706 (DLC) 2012027467 (OCoLC)801996322
ISBN	9780857854285 (electronic bk.)
	0857854283 (electronic bk.)

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Title Wartime fashion : from haute couture to homemade, 1939-1945 / Geraldine Howell.

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