| Edition |
First edition. |
| Description |
x, 276 pages ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 251-265) and index. |
| Summary |
Daniel Goleman reveals why so many of the products that are labeled green are a "mirage," and illuminates our wild inconsistencies in response to the ecological crisis. Drawing on cutting-edge research, Goleman explains why we as shoppers are in the dark over the hidden impacts of the goods and services we make and consume, victims of a blackout of information about the detrimental effects of producing, shipping, packaging, distributing, and discarding the goods we buy. But the balance of power is about to shift from seller to buyer, as a new generation of technologies informs us of the ecological facts about products at the point of purchase. This "radical transparency" will enable consumers to make smarter purchasing decisions, and will drive companies to rethink and reform their businesses, ushering in, Goleman claims, a new age of competitive advantage. |
| Subject |
Environmentalism -- Economic aspects.
|
|
Consumer behavior -- Environmental aspects.
|
|
Environmental responsibility -- Economic aspects.
|
|
Industries -- Environmental aspects.
|
| ISBN |
9780385527828 |
|
0385527829 |
|
