Know your industry -- Becoming an entrepreneur -- The vital spark -- Market research -- Bringing in the money -- Product development on the go -- Hygiene and service issues -- Packaging and shelf life -- Know your competition -- Building a team -- Leading from the front -- Make a marketing plan -- Getting known -- The launch day -- Running the business -- Turning problems into gains -- Always look for ways to expand.
Summary
"Students interested in the food and drink marketplace learn what it takes to become young entrepreneurs in the industry. Successful food and drink moguls are spotlighted, and step-by-step instructions are given to jump-start the thought process of starting a business in the food and drink industry. Questions throughout the book challenge critical thinking"--Provided by publisher.
