Includes bibliographical references (page 43) and index.
Contents
Fashion highlights -- What makes a successful entrepreneur? -- Trying out your ideas -- Research your market -- Finding start-up funds -- Developing your product -- Will it wear well? -- Know your competition -- Budget for success -- Gathering support -- Leading from the front -- Work out a marketing plan -- Spreading the word -- The big day -- Don't rest : could you do better? -- Putting things right -- Next steps.
Summary
"Students interested in fashion learn what it takes to become young entrepreneurs in the industry. Successful fashion moguls are spotlighted, and step-by-step instructions are given to jump-start the thought process of starting a business in fashion. Questions throughout the book challenge critical thinking"--Provided by publisher.
