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Author Calagione, Sam, 1969-

Title Brewing up a business : adventures in entrepreneurship from the founder of Dogfish Head Craft Brewery / Sam Calagione.

Publication Info. Hoboken, N.J. : John Wiley, [2005]
©2005

Copies

Location Call No. Status
 Enfield, Main Library - Adult Department  338.7 CAL    Check Shelf
 Middletown, Russell Library - Adult Nonfiction  338.7663 CAL    Check Shelf
Description xvi, 256 pages : illustrations ; 24 cm
Note Includes index.
Contents The unconventional beginnings of an entrepreneur -- Business from the inside out -- Keeping your balance -- Creating a business offering -- Crafting a brand in a cookie-cutter world -- Marketing on a small business budget -- Publicity stunts (are poorly named) -- Stalking the killer app -- Selling distinction, specialization, and variety -- Cash is king (well, sort of) -- Leadership -- Effectively managing employees -- Working towards irrelevance -- To small business success.
Subject Dogfish Head Craft Brewery.
Microbreweries -- Delaware.
Entrepreneurship -- Delaware.
Small business -- Delaware.
ISBN 0471708682 cloth
Standard No. 9780471708681
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