LEADER 00000cam  22005658i 4500 
001    ocn992119682 
003    OCoLC 
005    20170731205251.0 
008    170626s2017    nyu           000 0beng   
010      2017008696 
020    9781501156021|q(hardback) 
020    1501156020|q(hardback) 
035    (OCoLC)992119682 
037    |bPocket Books, 1230 Ave of the Americas 9th Fl, New York,
       NY, USA, 10020|nSAN 200-2442 
040    DLC|beng|erda|cDLC|dOCLCO|dCPL|dUOK|dOQX|dWHP 
042    pcc 
043    s-ec---|an-us---|asa----- 
049    WHPP 
050 00 HC201.5.G34|bG34 2017 
050  4 HD9348.U54|bR86 2017 
082 00 650.1|223 
084    BUS046000|aBUS025000|aBUS072000|2bisacsh 
100 1  Gage, Tyler,|eauthor. 
245 10 Fully alive :|busing the lessons of the Amazon to live 
       your mission in business and life /|cTyler Gage. 
250    First Atria Books hardcover edition. 
264  1 New York :|bAtria Books,|c2017. 
300    x, 256 pages ;|c24 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
505 0  Introduction: Navigating chaos -- Competing with anxiety -
       - Clear your filters -- Speak to the invisible -- Finding 
       strength in vulnerability -- Business as ceremony -- 
       Negotiate your boundaries -- You are the offering -- Know 
       your shadow -- Looking at both horizons -- Hijack your 
       resistance -- Unwinding, unraveling as the ancestors say -
       - Rooting down and growing up -- Give thanks to the wind. 
520    "In the spirit of Adam Braun's The Promise of a Pencil and
       Blake Mycoskie's Start Something That Matters, Fully Alive
       tells the story of an astoundingly successful young 
       entrepreneur's immersion in Amazonian indigenous 
       spirituality and how he integrated the lessons he learned 
       to build a successful, socially responsible company, live 
       a purposeful life, and make a difference in the world. In 
       Fully Alive, Tyler Gage shares his spiritual adventures 
       and the business savvy that helped him create RUNA, a tea 
       and energy drink company that collaborates with the 
       indigenous people of Ecuador to harvest the "master plant"
       guayusa, revealing a centuries-old guiding philosophy for 
       building a sacred way of living that he discovered through
       Amazonian shamanism. Following these teachings, what began
       as a humble start-up has now grown into a thriving, multi-
       million dollar company, selling products in more than 10,
       000 stores across the United States and Canada. With the 
       help of collaborators like Channing Tatum, Leonardo 
       DiCaprio, and Olivia Wilde, RUNA has created a sustainable
       source of income for the 3,000 farming families in Ecuador
       who grow guayusa organically, while also establishing a 
       nonprofit organization dedicated to positively impacting 
       the issues that affect these indigenous communities. 
       Packed with practical and inspiring lessons, this book 
       offers a comprehensive examination of how we too might 
       become "fully alive," both in business and as individuals"
       --|cProvided by publisher. 
600 10 Gage, Tyler. 
600 10 Gage, Tyler|xTravel|zEcuador. 
610 20 Runa (Firm) 
650  0 Businesspeople|zUnited States|vBiography. 
650  0 Businessmen|zEcuador|vBiography. 
650  0 New business enterprises|zUnited States. 
650  0 Beverage industry|zUnited States|xHistory|y21st century. 
650  0 New business enterprises|zEcuador. 
650  0 Success in business|vCase studies. 
650  0 Rain forest conservation|zAmazon River Region. 
650  0 Sustainable development|zAmazon River Region. 
650  7 BUSINESS & ECONOMICS / Motivational.|2bisacsh 
650  7 BUSINESS & ECONOMICS / Entrepreneurship.|2bisacsh 
650  7 BUSINESS & ECONOMICS / Development / Sustainable 
       Development.|2bisacsh 
776 08 |iOnline version:|aGage, Tyler, author.|tFully alive
       |bFirst Edition.|dNew York : Atria Books, 2017
       |z9781501156045|w(DLC)  2017030936 
994    C0|bWHP