| Description |
212 pages ; 22 cm |
| Summary |
"The author of The Man Who Owns the News shares new insights into the ongoing war for media profits to argue that digital media is failing as a profit generator and that a new age of television will be pursued by major advertisers"--Novelist. |
| Note |
Includes index. |
| Contents |
part 1. The revolution is foretold: Blinded by the new ; The logical outcome ; Why digital is so sure about the future... the millennials! -- part 2. Inventing the new media: How news came to wag the dog ; To be, or not to be, cool -- part 3. The new audience, and what it's worth: Traffic patterns ; The self-promoters ; Tech men and ad men ; Explaining programmatic advertising ; The advertising curve -- part 4. The counterrevolution: The Netflix unrevolution ; Screen time ; More boxes ; Consolidating consolivision ; Television wants to be paid for ; Finding the new economics ; No neutrals in net neutrality ; When YouTube challenged TV... and lost ; YouTube becomes not YouTube ; Facebook television -- part 5. The new television, or the new old television: Premium plus plus plus ; Repacking the unbundle -- part 6. Content is king : well, it is on television: Sine qua non ; Television and the way we live now ; The digital postscript. |
| Subject |
Television broadcasting -- Forecasting.
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Mass media -- Forecasting.
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Digital media -- Forecasting.
|
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TV-teori.
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Digitala medier.
|
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Digitalisering.
|
| ISBN |
9781591848134 |
|
159184813X |
|
