| Description |
1 online resource (xvi, 376 pages) : chiefly colour illustrations |
| Current Frequency |
Updated irregularly. |
| Description |
text file PDF rda |
| Note |
Media Innovation and Entrepreneurship Edited by Michelle Ferrier & Elizabeth Mays is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted. |
| Bibliography |
Includes bibliographical references. |
| Contents |
Developing the Entrepreneurial Mindset -- Ideation -- Customer Discovery -- Business Models for Content & Technology Ventures -- Nonprofit Model Development -- Freelancing as Entrepreneurship and Consulting as Business Models -- Startup Funding -- Pitching Ideas -- Marketing Your Venture to Audiences -- Entrepreneurship Abroad: Cultural and International Perspectives and Challenges. |
| Summary |
"This is a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. It covers the following topics: Developing the Entrepreneurial Mindset, Ideation, Customer Discovery, Business Models for Content & Technology Ventures, Nonprofit Model Development, Freelancing as Entrepreneurship and Consulting as Business Models, Startup Funding, Pitching Ideas, Marketing Your Venture to Audiences, and Entrepreneurship Abroad: Cultural and International Perspectives and Challenges"--BC Campus website. |
| System Details |
Mode of access: World Wide Web. |
| Note |
This bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license. |
|
Online version, 2017; title from PDF (viewed on February 5, 2018). |
| Subject |
Mass media -- Textbooks.
|
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Digital media -- Textbooks.
|
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Literacy -- Textbooks.
|
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Digital communications -- Textbooks.
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Communication and technology -- Textbooks.
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Multimedia communications -- Textbooks.
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Entrepreneurship -- Textbooks.
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Journalism -- Textbooks.
|
| Genre/Form |
Electronic books.
|
| Added Author |
Ferrier, Michelle, editor.
|
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Mays, Elizabeth, editor.
|
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Rebus Community, issuing body.
|
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BC Open Textbook Project, distributor.
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BCcampus.
|
| ISBN |
9781989014011 (ebook) |
|
9781989014004 (print) |
|
