| Description |
1 online resource (xixx, 239 pages) |
| Bibliography |
Includes bibliographical references (page xxi) and index. |
| Contents |
Industry inventors -- The name game -- Marketing magic -- Lucky foresight -- Leading by example -- Supermodels -- Getting on -- Competitive advantages -- Bright ideas -- People power -- The hall of infamy. |
| Note |
Print version record. |
| Summary |
Publisher Fact Sheet A pithy compendium celebrating pinnacles of decision-making that have shaped management through the ages. |
|
Annotation Sometimes controversial, sometimes irreverent, but always witty and informative, this book represents managerial genius across all (not just business-related) spectrums. Each entry describes a feat of management brilliance, extracts the invaluable lessons it contains and explores its ultimate impact. Readers will learn about the history-making decisions that gave rise to: the assembly line, the first reliable system of weights and measures, the credit card, the discovery of America, print and television advertising, the Walkman, Microsoft, CNN, the mainframe computer, the PC, the weight-loss industry, market research, mass production, brand management and more. |
| Subject |
Decision making -- Case studies.
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Decision making -- History.
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Management -- Case studies.
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Management -- History.
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BUSINESS & ECONOMICS -- Decision-Making & Problem Solving.
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Decision making. (OCoLC)fst00889035
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Management. (OCoLC)fst01007141
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| Genre/Form |
Case studies. (OCoLC)fst01423765
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History. (OCoLC)fst01411628
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| Added Title |
Seventy-five greatest management decisions ever made |
| Other Form: |
Print version: Crainer, Stuart. 75 greatest management decisions ever made. New York : AMACOM, ©1999 081440491X (DLC) 99030611 (OCoLC)41285066 |
| ISBN |
058510106X (electronic bk.) |
|
9780585101064 (electronic bk.) |
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