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Author Bonsall, Thomas E.

Title Disaster in Dearborn : the story of the Edsel / Thomas E. Bonsall.

Publication Info. Stanford, Calif. : Stanford General Books, 2002.

Copies

Location Call No. Status
 Cromwell-Belden Public Library - Adult Department  629.222 BON    Check Shelf
Description 230 pages : illustrations ; 27 cm
Bibliography Includes bibliographical references (pages 223- 226) and index.
Contents 1. Edsel Ford : the early years -- 2. Edsel Ford : the final years -- 3. Development of the market -- 4. Prologue to the Edsel -- 5. Learning their ABCs -- 6. The plot thickens -- 7. Motivational research -- 8. The show opens -- 9. First tragedy -- 10. Then farce -- 11. Final act and curtain -- 12. Why the Edsel failed.
Subject Edsel automobile -- History.
Ford Motor Company -- Decision making.
Product management.
Ford Motor Company -- History.
ISBN 0804746540 cloth alkaline paper
$35.95
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