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LEADER 00000ngm  2200469ui 4500 
001    kan1081569 
003    CaSfKAN 
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007    vz uzazuu 
007    cr una---unuuu 
008    140828p20142004cau102        o   vleng d 
028 52 1081569|bKanopy 
035    (OCoLC)897769701 
040    MaNoMEF|beng|erda|cCtWisc|dCaBVAHC 
041 0  eng 
245 04 The Diamond Empire.|nParts 1 and 2 /|cAustralian Film 
       Finance Corporation ; a BBC, WGBH/Frontline, ABC TV, 
       Impact Media, InCA co-production ; original concept and 
       development, Janine Roberts ; director, Gavin MacFadyen ; 
       produced by Janine Roberts. 
264  1 [San Francisco, California, USA] :|bKanopy Streaming,
       |c2014. 
300    1 online resource (1 video file, 102 min.) 
336    two-dimensional moving image|2rdacontent 
337    computer|2rdamedia 
338    online resource|2rdacarrier 
344    digital 
347    video file|bMPEG-4|bFlash 
511 0  Narrator: Richard Denton. 
518    Originally produced by Media Education Foundation in 2004.
520    This astonishing documentary investigates how an 
       advertising slogan invented by Madison Avenue executives 
       in 1948 has come to define our most intimate and romantic 
       rituals and ideals. The Diamond Empire, which sent 
       shockwaves through the transnational diamond industry when
       it first appeared, systematically takes apart the myth 
       that "diamonds are forever." It exposes how one white 
       South African family, through a process of monopoly and 
       fantasy, managed to exert control over the global flow of 
       diamonds and change the very way we think about courtship,
       marriage, and love - an achievement all the more stunning 
       given that diamonds are in fact neither scarce nor 
       imperishable. Zeroing in on how "the diamond empire" 
       managed to convert something valueless into one of the 
       most coveted commodities in history, the film provides a 
       riveting look at how marketing and consumer culture shape 
       not only global trade and economics, but also our very 
       identities. MEF is delighted to be able to make this 
       powerful educational resource available to teachers once 
       again. 
521    Grade 9+ 
521    Higher education. 
538    Mode of access: World Wide Web. 
600 30 Oppenheim family. 
610 20 DeBeers Consolidated Mines. 
650  0 Cartels. 
650  0 Diamond industry and trade. 
650  0 International trade. 
655  7 Documentary films.|2lcgft 
700 1  Denton, Richard. 
700 1  MacFadyen, Gavin. 
700 1  Roberts, Janine,|d1942- 
710 2  Kanopy (Firm) 
914    kan1081569 
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