LEADER 00000ngm 2200469ui 4500 001 kan1081569 003 CaSfKAN 006 m||||||||c|||||||| 007 vz uzazuu 007 cr una---unuuu 008 140828p20142004cau102 o vleng d 028 52 1081569|bKanopy 035 (OCoLC)897769701 040 MaNoMEF|beng|erda|cCtWisc|dCaBVAHC 041 0 eng 245 04 The Diamond Empire.|nParts 1 and 2 /|cAustralian Film Finance Corporation ; a BBC, WGBH/Frontline, ABC TV, Impact Media, InCA co-production ; original concept and development, Janine Roberts ; director, Gavin MacFadyen ; produced by Janine Roberts. 264 1 [San Francisco, California, USA] :|bKanopy Streaming, |c2014. 300 1 online resource (1 video file, 102 min.) 336 two-dimensional moving image|2rdacontent 337 computer|2rdamedia 338 online resource|2rdacarrier 344 digital 347 video file|bMPEG-4|bFlash 511 0 Narrator: Richard Denton. 518 Originally produced by Media Education Foundation in 2004. 520 This astonishing documentary investigates how an advertising slogan invented by Madison Avenue executives in 1948 has come to define our most intimate and romantic rituals and ideals. The Diamond Empire, which sent shockwaves through the transnational diamond industry when it first appeared, systematically takes apart the myth that "diamonds are forever." It exposes how one white South African family, through a process of monopoly and fantasy, managed to exert control over the global flow of diamonds and change the very way we think about courtship, marriage, and love - an achievement all the more stunning given that diamonds are in fact neither scarce nor imperishable. Zeroing in on how "the diamond empire" managed to convert something valueless into one of the most coveted commodities in history, the film provides a riveting look at how marketing and consumer culture shape not only global trade and economics, but also our very identities. MEF is delighted to be able to make this powerful educational resource available to teachers once again. 521 Grade 9+ 521 Higher education. 538 Mode of access: World Wide Web. 600 30 Oppenheim family. 610 20 DeBeers Consolidated Mines. 650 0 Cartels. 650 0 Diamond industry and trade. 650 0 International trade. 655 7 Documentary films.|2lcgft 700 1 Denton, Richard. 700 1 MacFadyen, Gavin. 700 1 Roberts, Janine,|d1942- 710 2 Kanopy (Firm) 914 kan1081569
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