LEADER 00000cam  22000004a 4500 
001    ocn156818161 
003    OCoLC 
005    20090219010003.0 
008    080507t20082008nyua     b    001 0deng   
010      2008299161 
020    9780061246579 
020    0061246573 
035    (OCoLC)156818161 
040    DLC|beng|cDLC|dBTCTA|dBAKER|dYDXCP|dNPL|dOCO|dWIM|dYBM
       |dMUU|dJED|dBWX|dKEC|dIXA|dBUR|dVP@|dNOR 
043    e-gx--- 
049    WHPP 
050 00 HD9992.G34|bA355 2008 
082 00 339.7/68536|222 
082 04 338.7/68536|222 
100 1  Smit, Barbara. 
245 10 Sneaker wars :|bthe enemy brothers who founded Adidas and 
       Puma and the family feud that forever changed the business
       of sport /|cBarbara Smit. 
250    First edition. 
264  1 New York :|bEcco,|c[2008] 
264  4 |c©2008 
300    xvi, 384 pages :|billustrations ;|c24 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references (pages [345]-368) and 
       index. 
505 00 |tList of illustrations --|tPrologue --|gpt. 1.|tTwo 
       brothers, one feud --|g1. The|tDassler boys --|g2.|tTwo 
       brothers at war --|g3. The|tsplit --|g4.|tOlympic handouts
       --|g5. The|tAlsatian plot --|g6.|tDirty tricks in Mexico -
       -|g7. The|tPuma swinger --|g8.|tStars and stripes --|g9.
       |tFrom rags to riches --|g10.|tSoccer punch --|gpt. 2.
       |tChampions of the world --|g11.|tUnder the influence --
       |g12. The|tbountiful game --|g13. The|tclandestine empire 
       --|g14.|tOlympic friends --|g15. The|treturn --|g16.
       |tCollapse --|g17. The|temperor strikes back --|g18.
       |tPuma's demise --|gpt. 3.|tMultibillion-dollar rescue --
       |g19.|tShark attack! --|g20. The|tsellout --|g21.|tStir it
       up --|g22.|tTriple bluff --|g23. The|tcomeback --|g24.
       |tSoccer punch 2 --|g25.|tSneaker wars 2 --|g26.|tCool 
       cats --|g27.|tHigh noon --|tEpilogue --|tSources --
       |tBibliography --|tAcknowledgments --|tIndex. 
520    Traces the fierce rivalry between brothers Adi and Rudi 
       Dassler, who launched a successful shoe business from 
       their mother's laundry room in Germany before a bitter 
       feud prompted their separation and launch of competitors 
       Adidas and Puma. 
600 10 Dassler, Adi,|d1900-1978. 
600 10 Dassler, Rudi,|d1898-1974. 
610 20 Adidas-Salomon AG. 
610 20 PUMA AG Rudolf Dassler Sport. 
650  0 Footwear industry|zGermany|xHistory. 
650  0 Sporting goods industry|zGermany|xHistory. 
650  0 Athletic shoes|xHistory. 
856 41 |3Table of contents only|uhttp://www.loc.gov/catdir/toc/
       fy0805/2008299161.html 
938    Baker & Taylor|bBKTY|c26.95|d20.21|i0061246573|n0007328606
       |sactive 
938    YBP Library Services|bYANK|n2715123 
938    Blackwell Book Service|bBBUS|nR0708571|c$26.95 
994    02|bWHP