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020    9780867186635|q(epub) 
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040    CtWfDGI|beng|erda|cCtWfDGI 
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082 04 690.068/1|222 
100 1  Gullo, Gina,|d1958-|eauthor. 
245 10 Option Selling For Profit :|bThe Builder's Guide To 
       Generating Design Center Revenue And Profit. 
264  1 [Place of publication not identified] :|bNational 
       Association of Home Builders,|c[2009] 
264  4 |c©2009 
300    1 online resource (144 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file|2rdaft 
347    |bEPUB 
506    Access limited to subscribing institutions. 
520    If you think your customer's home buying experience ends 
       with the signing of the sales contract -- think again.To 
       be a successful full-service home builder in today's 
       market you must offer more than just a well-built home -- 
       you must give your customers the opportunity to design a 
       home that suits their individual tastes and lifestyles. By
       offering a range of options and upgrades, you can do just 
       that. The design phase is your best opportunity to make a 
       lasting impression and ensure that your buyers will 
       favorably remember their experience with your company. In 
       Option Selling for Profit, authors Gullo and Rinaldi share
       their hands-on understanding of high-powered selling in 
       the ever-expanding market of options for new homes. With 
       this book you will learn how to * * create an option sales
       program that motivates customers to buy * * capitalize on 
       your options and upgrades program to increase your bottom 
       line * * empower your sales team with the tools they need 
       to succeed * * cultivate loyal customers * * deliver 
       outstanding customer service * * implement a profitable 
       design program no matter the size of your company Option 
       Selling for Profit gives you access to a Web page with 19 
       downloadable tools that you can customize to suit your 
       specific needs. "From pricing to sales presentation, this 
       book will help you learn how to sell options and increase 
       your bottom line." -- S. Robert August, President, S. 
       Robert August & Company, Inc., and President, Institute of
       Residential MarketingOption Selling for Profit: The 
       Builder's Guide to Generating Design Center Revenue and 
       Profit Kindle Edition is also available on Amazon.com. You
       can start reading this book immediately on your iPad, 
       Kindle, or smartphone (iPhone, Blackberry, or Android), or
       on your desktop by simply downloading Amazon's Kindle.". 
588 0  Publisher metadata. 
650  0 Architectural design. 
650  0 Construction industry|xCustomer services. 
650  0 House construction. 
650  0 Interior decoration. 
650  7 BUSINESS & ECONOMICS / Sales & Selling / General.|2bisacsh
655  0 Electronic books. 
700 1  Rinaldi, Angela,|d1952- 
914    frd00032911