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Author Huba, Jackie.

Title Monster loyalty : how Lady Gaga turns followers into fanatics / Jackie Huba.

Publication Info. New York : Portfolio/Penguin, [2013]
©2013

Copies

Location Call No. Status
 Manchester, Main Library - Non Fiction  658.834 HUBA    Check Shelf
 Middletown, Russell Library - Adult Nonfiction  658.8343 HUB    Check Shelf
Description vii, 214 pages : illustrations ; 22 cm
Summary "Marketing expert Jackie Huba explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from her ... And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty"--Amazon.com
Bibliography Includes bibliographical references (pages 181-203) and index.
Contents Focus on your one percenters -- Lead with values -- Build community -- Give fans a name -- Embrace shared symbols -- Make them feel like rock stars -- Generate something to talk about -- Building Monster Loyalty of your own.
Subject Lady Gaga.
Women musicians -- Criticism and interpretation.
Musicians -- Criticism and interpretation.
Customer loyalty -- Case studies.
Customer relations.
Marketing -- Social aspects.
Added Title How Lady Gaga turns followers into fanatics
ISBN 9781591846505 hardback
1591846501 hardback
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