Title Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa Berger.

Publication Info.	Lanham, Md. : Rowman & Littlefield Pub., [2004]
	©2004

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Copies

Location	Call No.	Status
University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location	659.1042 B496A	Check Shelf

Edition	2nd ed.
Description	xvii, 197 pages : illustrations ; 24 cm
Bibliography	Includes bibliographical references and index.
Contents	Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and advertising -- Political advertising -- The marketing society -- Analyzing print advertisements -- Analyzing television commercials: the Macintosh "1984" commercial -- Where next?
Subject	Advertising -- United States.
	Popular culture -- United States.
	Consumer education -- United States.
	Advertising. (OCoLC)fst00797511
	Consumer education. (OCoLC)fst00876300
	Popular culture. (OCoLC)fst01071344
	United States. (OCoLC)fst01204155
	Reclame.
	Populaire cultuur.
	Consumentenvoorlichting.
	Publicité.
	Culture populaire.
	Éducation du consommateur.
	United States.
	Pop-Kultur. (DE-588)4175361-6
	Werbung. (DE-588)4065541-6
	Verbraucherverhalten. (DE-588)4062644-1
	Verbrauchererziehung. (DE-588)4078779-5
	United States.
	Guías de consumidores -- United States.
	Cultura popular -- United States.
	Publicidad -- United States.
Standard No.	9780742527249
ISBN	0742527239 (alk. paper)
	9780742527232 (alk. paper)
	0742527247 (paperback;) (alk. paper)
	9780742527249 (paperback;) (alk. paper)

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