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Author Kraidy, Marwan M., 1972- author.

Title Hybridity, or the cultural logic of globalization / Marwan M. Kraidy.

Imprint Philadelphia : Temple University Press, 2005.


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Description 1 online resource (xiv, 226 pages)
data file rda
Bibliography Includes bibliographical references (pages 163-210) and index.
Summary A guide to understanding hybridity--the interaction of cultures.
Note Print version record.
Contents 1. Cultural hybridity and international communication -- 2. Scenarios of global culture -- 3. The trails and tales of hybridity -- 4. Corporate transculturalism -- 5. the cultural and political economies of hybrid media texts -- 6. Structure, reception, and identity: on Arab-Western dialogism -- 7. Hybridity without guarantees: toward critical transculturalism.
Summary The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use. Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding the importance of the dynamics of communication, uneven power relationships, and political economy as well as culture, in situations of hybridity. Kraidy suggests a new framework he developed to study cultural mixture--called critical transculturalism--which uses hybridity as its core concept, and provides a practical method for examining how media and communication work in international contexts.
Note This work is licensed by Knowledge Unlatched under a Creative Commons license
Subject Cultural fusion.
Cultural fusion -- Case studies.
Communication, International.
SOCIAL SCIENCE -- Anthropology -- Cultural.
POLITICAL SCIENCE -- Public Policy -- Cultural Policy.
SOCIAL SCIENCE -- Popular Culture.
Communication, International. (OCoLC)fst00870332
Cultural fusion. (OCoLC)fst01715748
Kulturkontakt (DE-588)4033569-0
Globalisierung (DE-588)4557997-0
Genre/Form Electronic books.
Case studies. (OCoLC)fst01423765
Added Title Cultural logic of globalization
Other Form: Print version: Kraidy, Marwan, 1972- Hybridity, or the cultural logic of globalization. Philadelphia : Temple University Press, 2005 (DLC) 2004062108
ISBN 9781592131457 (electronic bk.)
159213145X (electronic bk.)
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