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008    030411s2004    mdua     b    001 0 eng   
010      2003008536 
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019    224360290|a227196183 
020    0742527239|q(alk. paper) 
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020    9780742527249|q(paperback;)|q(alk. paper) 
024 3  9780742527249 
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       |dYDXCP|dUQ1|dOCLCG|dIG#|dHEBIS|dOCLCQ|dUKMGB|dTULIB
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042    pcc 
043    n-us--- 
049    STJJ 
050 00 HF5823|b.B438 2004 
082 00 659.1/042/0973|221 
084    05.31|2bcl 
092    659.1042|bB496A 
100 1  Berger, Arthur Asa,|d1933- 
245 10 Ads, fads, and consumer culture :|badvertising's impact on
       American character and society /|cArthur Asa Berger. 
250    2nd ed. 
264  1 Lanham, Md. :|bRowman & Littlefield Pub.,|c[2004] 
264  4 |c©2004 
300    xvii, 197 pages :|billustrations ;|c24 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references and index. 
505 0  Advertising in American society -- Consumer cultures -- 
       Advertising and the communication process -- Running it up
       a flagpole to see if anyone salutes -- Sexuality and 
       advertising -- Political advertising -- The marketing 
       society -- Analyzing print advertisements -- Analyzing 
       television commercials: the Macintosh "1984" commercial --
       Where next? 
630 00 Cultura popular|zUnited States. 
650  0 Advertising|zUnited States. 
650  0 Popular culture|zUnited States. 
650  0 Consumer education|zUnited States. 
650  0 Guías de consumidores|zUnited States. 
650  0 Publicidad|zUnited States. 
650  7 Advertising.|2fast|0(OCoLC)fst00797511 
650  7 Consumer education.|2fast|0(OCoLC)fst00876300 
650  7 Popular culture.|2fast|0(OCoLC)fst01071344 
650  7 Culture populaire.|2rasuqam 
650  7 Éducation du consommateur.|2rasuqam 
650  7 Pop-Kultur.|2gnd|0(DE-588)4175361-6 
650  7 Werbung.|2gnd|0(DE-588)4065541-6 
650  7 Verbraucherverhalten.|2gnd|0(DE-588)4062644-1 
650  7 Verbrauchererziehung.|2gnd|0(DE-588)4078779-5 
650 17 Reclame.|2gtt 
650 17 Populaire cultuur.|2gtt 
650 17 Consumentenvoorlichting.|2gtt 
650 17 Publicité.|2rasuqam 
651  7 United States.|2fast|0(OCoLC)fst01204155 
651  7 United States.|2rasuqam 
651  7 United States.|2swd 
856 41 |3Table of contents|uhttp://catdir.loc.gov/catdir/toc/
       ecip042/2003008536.html 
994    C0|bSTJ