Skip to content
You are not logged in |Login  
Limit search to available items
Book Cover
Author Berger, Arthur Asa, 1933-

Title Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa Berger.

Publication Info. Lanham, Md. : Rowman & Littlefield Pub., [2004]


Location Call No. Status
 University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location  659.1042 B496A    Check Shelf
Edition 2nd ed.
Description xvii, 197 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references and index.
Contents Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and advertising -- Political advertising -- The marketing society -- Analyzing print advertisements -- Analyzing television commercials: the Macintosh "1984" commercial -- Where next?
Subject Advertising -- United States.
Popular culture -- United States.
Consumer education -- United States.
Advertising. (OCoLC)fst00797511
Consumer education. (OCoLC)fst00876300
Popular culture. (OCoLC)fst01071344
United States. (OCoLC)fst01204155
Populaire cultuur.
Culture populaire.
Éducation du consommateur.
Pop-Kultur. (DE-588)4175361-6
Werbung. (DE-588)4065541-6
Verbraucherverhalten. (DE-588)4062644-1
Verbrauchererziehung. (DE-588)4078779-5
United States.
Guías de consumidores -- United States.
Cultura popular -- United States.
Publicidad -- United States.
Standard No. 9780742527249
ISBN 0742527239 (alk. paper)
9780742527232 (alk. paper)
0742527247 (paperback;) (alk. paper)
9780742527249 (paperback;) (alk. paper)
Add a Review