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Book Cover
Bestseller
BestsellerE-Book
Author Cronin, Matthew A. (Professor of management), author.

Title The craft of creativity / Matthew A. Cronin and Jeffrey Loewenstein.

Publication Info. Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2018]
©2018

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Location Call No. Status
 Rocky Hill - Downloadable Materials  EBSCO Ebook    Downloadable
Rocky Hill cardholders click here to access this title from EBSCO
Description 1 online resource (xi, 269 pages)
Bibliography Includes bibliographical references and index.
Contents The story with creativity -- The perspective on the story -- The story about an episode -- Learning from our story -- Deciding to change our perspective -- Into the void -- Continuing our story -- The never-ending story.
Note Online resource; title from PDF title page (EBSCO, viewed March 7, 2018).
Summary Synthesizing a wide range of scholarship, the authors' research, and original interviews with professionals and learners, The Craft of Creativity presents a new account of creativity. Focusing on process as opposed to outcomes, it offers guidelines for improving our ability to navigate the creative process efficiently and effectively.
Subject Creative ability.
Creative thinking.
Creative ability in business.
PSYCHOLOGY -- Cognitive Psychology.
SCIENCE -- Cognitive Science.
Creative ability. (OCoLC)fst00882417
Creative ability in business. (OCoLC)fst00882438
Creative thinking. (OCoLC)fst00882470
Genre/Form Electronic books.
Added Author Loewenstein, Jeffrey, author.
Other Form: Print version: Cronin, Matthew A. (Professor of management). Craft of creativity. Stanford, California : Stanford University Press, 2018 284 pages 9780804787376 (DLC) 2017031231
ISBN 9781503605510 (electronic bk.)
1503605515 (electronic bk.)
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