| Edition |
1st ed. |
| Description |
1 online resource (viii, 237 pages) : illustrations |
| Bibliography |
Includes bibliographical references (pages 217-223) and index. |
| Contents |
As the right questions (and good ideas will follow) -- Take your personal ideation skills to the max -- Lead others to great ideas -- The grand finale. |
| Note |
Print version record. |
| Summary |
Change the way you think about new ideas by steering your creativity in new and more productive directions. Ideas. Whether the goal is to create a billion-dollar business, fix a broken process, reduce expenses, or simply find the perfect gift for that special someone, we all need a steady stream of breakthrough ideas'and we've all learned from experience that traditional brainstorming doesn't generate them. Former McKinsey consultants Kevin P. Coyne and Shawn T. Coyne have spent more than a decade developing a better approach'Brainsteering'that takes brainstorming and other outdated ideation techniques and "steers" them in a more productive direction by better reflecting the way human beings actually think and work in creative problem-solving situations. By introducing just the right amount of structure into the process, and asking just the right questions, Brainsteering has helped Fortune 500 companies, small not-for-profits, and individuals alike generate ideas they previously could never have imagined. Peppered with thought-provoking and entertaining examples drawn from the workplace and popular culture, Brainsteering can help anyone develop breakthrough ideas, whether working alone on a one-time problem or turning an entire organization into an ongoing "idea factory." And getting started is easy: simply ask the right questions, and good ideas will follow. |
| Subject |
Creative ability in business.
|
|
Creative ability.
|
|
BUSINESS & ECONOMICS -- General.
|
|
Creative ability. (OCoLC)fst00882417
|
|
Creative ability in business. (OCoLC)fst00882438
|
| Genre/Form |
Electronic books.
|
| Added Author |
Coyne, Shawn T.
|
| Other Form: |
Print version: Coyne, Kevin P. Brainsteering. 1st ed. New York : Harper Business, ©2011 9780062006196 (DLC) 2010024366 (OCoLC)641532251 |
| ISBN |
9780062042255 (electronic bk.) |
|
0062042254 (electronic bk.) |
|
9780062006196 |
|
0062006193 |
| Music No. |
EB00236753 Recorded Books |
|
