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Book Cover
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BookBook
Author Govindarajan, Vijay.

Title Beyond the idea : how to execute innovation in any organization / Vijay Govindarajan and Chris Trimble.

Publication Info. New York : St. Martin's Press, 2013.

Copies

Location Call No. Status
 Canton Public Library - Adult Department  658.514 GOVINDARAJAN    Check Shelf
 Middletown, Russell Library - Adult Nonfiction  658.514 GOV    Check Shelf
Edition First edition.
Description xiv, 178 pages : illustrations ; 22 cm
Note Includes index.
Contents Part I: Three models for making innovation happen. The other side of innovation -- Model S is for small initiatives -- Model R delivers repeatable innovation -- Model C is for all other innovations -- Part II: Model C: build the team. Build the team: an overview -- Divide the labor -- Assemble the dedicated team -- Manage the partnership -- Part III: Model C: create the plan. Create the plan: an overview -- Create a structure for disciplined experimentation -- Break down the hypothesis -- Seek the truth -- Conclusion: key lessons learned.
Subject Diffusion of innovations -- Management.
Technological innovations -- Management.
New products.
Creative ability in business.
Added Author Trimble, Chris.
ISBN 9781250040176 hardback
1250040175 hardback
9781466835412 (ebk.)
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