| Description |
1 online resource (263 pages) |
| Note |
Print version record. |
| Contents |
Preface; Introduction; Chapter 1: Don't Be Intimidated by Copywriting -- Be Inspired!; Chapter 2: Get Organized with the Copywriting Outline; Chapter 3: Step One. Exploit Your Product's Benefits; Chapter 4: Step Two. Exploit Your Competition's Weaknesses; Chapter 5: Step Three. Know Your Audience; Chapter 6: Step Four. Communicate W.I.I.F.M. (What's In It For Me?); Chapter 7: Step Five. Focus on ""You"" Not ""We""; Chapter 8: Step Six. Understand Your Medium; Chapter 9: Step Seven. Avoid T.M.I. (Too Much Information); Chapter 10: Step Eight. Include a Call to Action. |
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Chapter 11: Step Nine. C.Y.A (Cover Your Ass)Chapter 12: Step Ten. Proofread; Chapter 13: Common Forms of Copywriting; Chapter 14: Copywriting, Blogging, and the Social Web; Chapter 15: Branding and Design; Chapter 16: A Collection of Real-World Small and Medium-Sized Business Examples; Chapter 17: Samples and Practical Examples; Chapter 18: Be Confident, and Go for It; Layman's Glossary; Appendix A: Copywriting Outline; Appendix B: Additional Copywriting and Marketing Resources; Index. |
| Summary |
Don't Just Say It? Sell it!You don't need a professional ad agency or copywriter to create kick-ass marketing copy. This hands-on guide takes you step by step and shows you how to create marketing messages that capture attention and boost profits.""Kick-ass Copywriting in 10 Easy Steps is a must-read for any small to midsized business owner. It translates difficult writing ideas into everyday language and empowers the average business owner to write more persuasively in a simple, step-by-step process. My advice? Buy this book?and read it twice!""?Dean Reick, direct ma. |
| Subject |
Advertising copy -- Handbooks, manuals, etc.
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Advertising copy.
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Business.
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Copy writers -- United States.
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BUSINESS & ECONOMICS -- Advertising & Promotion.
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Advertising copy. (OCoLC)fst00797842
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| Genre/Form |
Handbooks and manuals. (OCoLC)fst01423877
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| Other Form: |
Print version: Gunelius, Susan M. Kickass Copywriting in 10 Easy Steps : Build the Buzz and Sell the Sizzle. New York : Entrepreneur Press, ©2012 9781599182537 |
| ISBN |
9781613081907 (electronic bk.) |
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1613081901 (electronic bk.) |
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