| Edition |
First Back Bay paperback edition. |
| Description |
xii, 301 pages (with 7 pages of group guide and 15 unnumbered pages) : illustrations ; 21 cm |
| Note |
Originally published: Boston : Little, Brown, ©2000. |
| Bibliography |
Includes bibliographical references (281-291 pages) and index. |
| Contents |
Introduction -- 1. The three rules of epidemics -- 2. The law of the few: connectors, mavens, and salesmen -- 3. The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- 4. The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- 5. The power of context (part two): the magic number one hundred and fifty -- 6. Case study: rumors, sneakers, and the power of translation -- 7. Case study: suicide, smoking, and the search for the unsticky cigarette -- 8. Conclusion: Focus, test, and believe -- Afterword: Tipping point lessons from the real world -- Endnotes -- Acknowledgements -- Index -- Reading group guide -- Excerpt from David and Goliath. |
| Summary |
"The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas." -- Provided by publisher. |
| Study Program |
Accelerated Reader UG 9.1 15.0 149589. |
|
Accelerated Reader AR UG 9.1 15.0 149589. |
|
Reading Counts RC High School 11. 19 Quiz: 50316. |
| Subject |
Social psychology.
|
|
Contagion (Social psychology)
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Causation.
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Context effects (Psychology)
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Diffusion of innovations.
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Leadership.
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Marketing.
|
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Social groups.
|
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Social Behavior (DNLM)D012919
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Psychology, Social (DNLM)D011593
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Diffusion of Innovation (DNLM)D004059
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Leadership (DNLM)D007857
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Marketing (DNLM)D040541
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Group Processes (DNLM)D006126
|
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Causation. (OCoLC)fst00849829
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Contagion (Social psychology) (OCoLC)fst00876512
|
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Context effects (Psychology) (OCoLC)fst00876662
|
|
Social psychology. (OCoLC)fst01122816
|
| ISBN |
9780316346627 (pbk.) |
|
0316346624 (pbk.) |
|
