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Bestseller
BestsellerE-Book
Author Hackett, Paul, 1960- author.

Title Consumer psychology : a study guide to qualitative research methods.

Publication Info. [Place of publication not identified] : Barbara Budrich, 2016.

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 University of Saint Joseph: Pope Pius XII Library - Internet  WORLD WIDE WEB E-BOOK JSTOR    Downloadable
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Description 1 online resource
data file rda
Contents Consumer Psychology: A Study Guide to Qualitative Research Methods; Book Sections; Detailed table of contents; Preface; Synopsis of Chapters; Section 1 -- Planning the Research Project; Chapter 1. What are Qualitative Research Methods in Qualitative Consumer Psychological Research?; Chapter 2. Using a Mapping Sentence to Manage a Consumer Research Project; Chapter 3. Research Ethics; Section 2 -- Approaches to Qualitative Research Methods in Consumer Psychological Research; Chapter 4. Projective Techniques; Chapter 5. Focus Groups; Chapter 6. In-Depth Interviews; Chapter 7. Ethnography.
Chapter 8. NetnographyChapter 9. Visual Ethnography; Chapter 10. Artefacts; Chapter 11. Archives; Chapter 12. Journals and Diaries; Chapter 13. Autoethnography; Section 3 -- Practical Procedures; Introduction; Chapter 14. Projective Techniques; Chapter 15. Focus Groups; Chapter 16. In-Depth Interviews; Chapter 17. Ethnography; Chapter 18. Netnography; Chapter 19. Visual Ethnography; Chapter 20. Artefacts; Chapter 21. Archives; Chapter 22. Journals and Diaries; Chapter 23. Autoethnography; Section 4 -- Writing and Analysing a Research Report.
Summary This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation et cetera In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
Subject Consumer behavior -- Research -- Methodology.
Consumers -- Psychology -- Methodology.
Consumers -- Research -- Methodology.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
BUSINESS & ECONOMICS / Consumer Behavior.
Consumers -- Research -- Methodology. (OCoLC)fst00876430
Other Form: Print version: Hackett, Paul M.W. Consumer psychology. [Place of publication not identified] : Barbara Budrich, 2016 3847407724 9783847407720 (OCoLC)934196719
ISBN 9783847408918 (electronic book)
3847408917 (electronic book)
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