"Revised ed. of the first author's Television and the American child (Academic Press, 1991)"--Page xii.
Bibliography
Includes bibliographical references (pages 307-349) and indexes.
Contents
Demographics and preferences in media use, with special attention to the very young -- The extraordinary appeal of screen media -- The world as portrayed by media -- Effects of media on scholastic performance and the developing intellect -- Young customers : creating the modern consumer through advertising and marketing -- Television violence, aggression, and other behavioral effects -- Learning rules and norms : further evidence of media effects -- Knowledge for what?
Note
Print version record.
Summary
How do young people use media and what effects result from this usage?