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Book Cover
Bestseller
BestsellerE-Book
Author Hera, Teresa de la, author.

Title Digital gaming and the advertising landscape / Teresa de la Hera.

Publication Info. Amsterdam : Amsterdam University Press, [2019]
©2019

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 All Libraries - Shared Downloadable Materials  JSTOR Open Access Ebook    Downloadable
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 University of Saint Joseph: Pope Pius XII Library - Internet  WORLD WIDE WEB E-BOOK JSTOR    Downloadable
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Description 1 online resource (208 pages).
data file rda
Series Games and play
Games and play.
Bibliography Includes bibliographical references and index.
Note Description based upon print version of record.
Contents Cover; Contents; Acknowledgments; Preface; 1. Digital Games and the Advertising Landscape: An Introduction; Part I: Digital Games as an Advertising Medium; 2. Advergames: A Definition; 3. Advergames' History; 4. Advergames' Effectiveness; Part II: Persuading Players through Digital Games; 5. The Procedural School: A Critical Analysis; 6. Persuasion through Digital Games: A Theoretical Mod; Part III: Advertising through Digital Games; 7. Persuasive Strategies for Advergames; 8. A Case Study: Tem de Tank; Conclusions; About the Author; Index
Subject Video games.
Advertising -- Computer games.
GAMES / Video & Electronic.
Other Form: Print version: de la Hera Conde-Pumpido, Teresa Digital Gaming and the Advertising Landscape Amsterdam : Amsterdam University Press,c2019
ISBN 904853867X (electronic book)
9789048538676 (electronic book)
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