Determining need, message, and audience -- Secrets of effective communication -- Working with the power of statistics -- Methods of measurement : surveys -- Methods of measurement : focus groups -- Presenting data to get results.
Summary
Being a frontline advocate requires vision, a deep understanding of the workings of the library, and a plan of relationship building and communication. Any advocacy effort will be unsuccessful without data and statistics. Data that speaks to your point is difficult to refute, and being prepared with easily accessible data lends greater authority to you and your message.