| Description |
xv, 154 pages : color illustrations ; 22 cm |
| Contents |
The importance of color : an introduction -- Becoming color smart : understanding color profiles -- Advanced color smarts : understanding color signals -- Color in the marketplace : how the pros use color -- Applied color smarts : using color in your life -- Kids' colors -- Place palettes : the colors of foreign countries -- The future of color -- Epilogue : Color ad infinitum. |
| Summary |
Filled with insider secrets that are both fun and fascinating, this is the book that reveals what only the top experts know about color. ColorSmart explains how color impacts all of us and shows you how to use that information. - Back cover. |
| Subject |
Color -- Psychological aspects.
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Color in clothing.
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Color in advertising.
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Color in marketing.
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| Added Author |
Matthews, Arlene Modica.
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| ISBN |
0671034596 |
|
9780671034597 |
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