LEADER 00000cam  2200457Ii 4500 
001    ocn925490183 
003    OCoLC 
005    20151111144036.0 
008    151019s2015    nyuab    b    001 0deng d 
020    9781594204968 
020    1594204969 
035    (OCoLC)925490183 
040    PNX|beng|cPNX|dPNX|dBKL|dON8|dBUR|dCLE|dOCLCQ|dYDXCP|dOQX
       |dCDX 
043    e-gx--- 
049    CKEA 
050  4 BR325|b.P48 2015 
082 04 940.23|223 
082 04 284.1092|223 
100 1  Pettegree, Andrew,|eauthor. 
245 10 Brand Luther :|b1517, printing, and the making of the 
       Reformation /|cAndrew Pettegree. 
246 1  |iTitle on jacket :|aBrand Luther :|bhow an unheralded 
       monk turned his small town into a center of publishing, 
       made himself the most famous man in Europe-- and started 
       the Protestant Reformation. 
264  1 New York :|bPenguin Press,|c2015. 
300    xvi, 383 pages :|billustrations, maps ;|c24 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references (pages 343-368) and 
       index. 
505 0  Part 1: A singular man. A small town in Germany ; The 
       making of a revolutionary ; Indulgence -- Part 2: The eye 
       of the storm. Outlaw ; Brand Luther -- Part 3: Friends and
       adversaries. Luther's friends ; The Reformation in the 
       cities ; Partings -- Part 4: Building the Church. The 
       nation's pastor ; Endings ; Legacy. 
520    When Martin Luther posted his "theses" on the door of the 
       Wittenberg church in 1517, protesting corrupt practices, 
       he was virtually unknown. Within months, his ideas spread 
       across Germany, then all of Europe; within years, their 
       author was not just famous, but infamous, responsible for 
       catalyzing the violent wave of religious reform that would
       come to be known as the Protestant Reformation and 
       engulfing Europe in decades of bloody war. Luther came of 
       age with the printing press, and the path to glory of 
       neither one was obvious to the casual observer of the 
       time. Printing was, and is, a risky business--the 
       questions were how to know how much to print and how to 
       get there before the competition. Pettegree illustrates 
       Luther's great gifts not simply as a theologian, but as a 
       communicator, indeed, as the world's first mass-media 
       figure, its first brand. He recognized the power of 
       pamphlets, written in the colloquial German of everyday 
       people, to win the battle of ideas. But that wasn't enough
       --not just words, but the medium itself was the message. 
       Fatefully, Luther had a partner in the form of artist and 
       businessman Lucas Cranach, who together with Wittenberg's 
       printers created the distinctive look of Luther's 
       pamphlets. Together, Luther and Cranach created a product 
       that spread like wildfire--it was both incredibly 
       successful and widely imitated. Soon Germany was 
       overwhelmed by a blizzard of pamphlets, with Wittenberg at
       its heart; the Reformation itself would blaze on for more 
       than a hundred years. This book fuses the history of 
       religion, of printing, and of capitalism--the literal 
       marketplace of ideas--into one enthralling story, 
       revolutionizing our understanding of one of the pivotal 
       figures and eras in human history.--Adapted from book 
       jacket. 
520    "A revolutionary look at Martin Luther, the Reformation, 
       and the birth of publishing, on the eve of the 
       Reformation's 500th anniversary, "--Amazon.com. 
600 10 Luther, Martin,|d1483-1546. 
650  0 Reformation|zGermany. 
650  0 Christian literature|xPublishing|zGermany|xHistory|y16th 
       century. 
650  0 Printing|zGermany|zWittenberg (Saxony-Anhalt)|xHistory
       |y16th century. 
651  0 Wittenberg (Saxony-Anhalt, Germany)|xHistory|y16th 
       century. 
651  0 Germany|xChurch history|y16th century. 
914    MID.b24466347 
994    92|bCKE