"Originally published in 2020 by Bantam Press, Great Britain."
Bibliography
Includes bibliographical references (pages 331-362) and index.
Contents
The categorization instinct -- A heap of trouble -- When categories collide -- The dark side of black and white -- The viewfinder principle -- The complexity of simplicity -- The rainbow that might have been -- The frame game -- Where there's a why there's a way -- Supersuasion -- Undercover influence : the secret science of getting what you want -- Redrawing the lines -- Postscript: The wisdom of radicals.
Summary
"How the evolutionary history of the human brain explains our tendency to sort the world into black-and-white categories"-- Provided by publisher.