| Description |
264 pages : illustrations (chiefly color), facsimiles (chiefly color) ; 29 cm |
| Note |
Originally published: 2002. |
| Language |
Translated from the German. |
| Contents |
DreamTeam: a framework for great creative performance -- DreamTeam, a basis for every meeting -- Your brief creates space for a motivated team -- Switch on all five senses -- Go into meetings with a clear goal -- Always separate the ideas phase from the evaluation phase -- Avoid idea killers -- Use doodles to visualize your ideas -- Grab ideas and run with them -- Look for the positive in other people's ideas -- Make mistakes and have fun doing it -- Stick with it, the best ideas are yet to come -- Develop your sense of humour -- Wait before evaluating ideas -- Select ideas creatively -- Turning ideas into action -- The KickStart Catalogue: finding ideas that communicate -- Introducing the KickStart catalogue -- The KickStart catalogue -- Without words -- Mixing and matching -- Comparative juxtaposition -- Repetition and accumulation -- Exaggeration -- Turn it right around -- Omission and suggestion -- Paradoxes and optical illusions -- Provocation and shock tactics -- Playing with time -- A change of perspective -- Spoofs and parodies -- Symbols and signs -- Come and play -- Telling stories -- Absurd, surreal, bizarre -- Take it literally -- Change the product -- Alternative uses -- Double meanings -- Play with words -- In the beginning was the word -- Reframing: a key to creative thinking -- Metaphor and analogy -- Break out of the frame -- Alternative media -- Copy with punch: using wit and humour -- Structuring jokes -- A practical guide to joke-making: constructing and disrupting frames of reference -- Developing punchlines -- Adapting and using existing punchlines -- Make the most of black humour -- Unintentional humour and situation comedy -- Blue humour -- Classic creative techniques -- The morphological matrix -- Osborn's checklist -- Visual synectics -- Visualization: movies in your mind -- Tools for professional dreamers -- Synaesthesia -- Controlling the pictures in your mind -- Aids to visualization -- Brainfloating -- Develop ideas through storyboarding -- Interviews and resources -- Walter Lurzer, Professor, University of Applied Art, Vienna -- PJ Pereira, Creative Director, New Media Agency Agenciaclick -- Johan Kramer, Kesselskramer Advertising Agency -- K.C. Tsang, Executive Creative Director, BBDO Hong Kong -- Stefan Sagmeister, Graphic Designer. |
| Summary |
Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet. |
| Subject |
Commercial art.
|
|
Advertising campaigns.
|
|
Advertising campaigns. (OCoLC)fst00797831
|
|
Commercial art. (OCoLC)fst00869331
|
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Art publicitaire.
|
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Campagne publicitaire.
|
| Added Title |
Kribbeln im Kopf. English
|
| ISBN |
0500284768 (pbk.) |
|
9780500284766 (pbk.) |
|
