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Author Duffy, Brooke Erin, author.

Title (Not) getting paid to do what you love : gender, social media, and aspirational work / Brooke Erin Duffy.

Publication Info. New Haven ; London : Yale University Press, 2017.

Copies

Location Call No. Status
 Newington, Lucy Robbins Welles Library - Adult Department  302.23 DUFFY    Check Shelf
 South Windsor Public Library - Non Fiction  650.1082 DUFFY    Check Shelf
Description xii, 308 pages : illustrations ; 22 cm
Bibliography Includes bibliographical references (pages 261-292) and index.
Contents Entrepreneurial wishes and career dreams -- The aspirational ethos: gender, consumerism, and labor -- (Not) just for the fun of it: the labor of social media production -- Branding the authentic self: the commercial appeal of "being real" -- "And now, a word from our sponsor": attracting advertisers, building brands, leveraging (free) labor -- The "Instagram filter": dispelling the myths of entrepreneurial glamour -- Aspirational labor's (in)visibility -- Epilogue: the aspirational labour of an academic.
Subject Women in the mass media industry.
Social sciences in mass media.
Feminist theory.
Fashion merchandising.
Social media -- Economic aspects.
Businesswomen.
Businesswomen -- 21st century.
Businesswomen -- Attitudes.
Women -- Economic aspects -- United States -- 21st century.
Feminism -- Economic aspects.
ISBN 0300218176 (hardcover) (alkaline paper)
9780300218176 (hardcover) (alkaline paper)
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