Includes bibliographical references (pages [271]-285) and index.
Contents
A.P. Giannini : Bank of America, the gladiator of banking -- Thomas Watson, Sr. and Jr. : IBM, a tale of two Watsons -- Mary Kay Ash and Estee Lauder : the most beautiful balance sheets -- Mary Kay Ash -- Estee Lauder, even the rich like freebies -- David Sarnoff : the road to 30 Rock -- Ray Kroc, McDonalds king of the road -- Akio Morita : Sony, the sound of the people -- Walt Disney : Disney, the imagination machine -- Sam Walton : Wal-Mart, a penny saved is a billion earned.
