Your small business companion -- Ch. 1. Can you save your business? -- Ch. 2. Don't ignore bad news -- Ch. 3. Control your cash flow -- Ch. 4. Minimize liability for your debts -- Ch. 5. Concentrate on what's really profitable -- Ch. 6. Innovate on a shoestring -- Ch. 7. Identify your customers -- Ch. 8. Don't waste money on ineffective marketing -- Ch. 9. Handle layoffs fairly -- and keep your best people -- Ch. 10. Don't work too much -- Ch. 11. Work with your best competitors -- Ch. 12. How to close down your business -- Ch. 13. Dealing with debt : bankruptcy and its alternatives -- How to prepare a profit and loss forecast and cash flow analysis.
Summary
Written by a business owner who has survived three decades of challenges, this resource provides 12 no-nonsense strategies for small business owners on protecting personal assets from creditors and surviving the current recession.