Part 1: Getting started with Adobe Analytics -- Part 2: Analyzing data -- Part 3: Massaging data for complex analysis -- Part 4: Visualizing data to reveal golden nuggets -- Part 5: The part of tens.
Summary
The best business decisions are built on a foundation of data. It takes a robust tool to extract insight from all the information available to decision makers. "Adobe Analytics for Dummies" equips you with the power to further your knowledge of your market and get ahead of your competition. With the help of this book, you'll better understand how your marketing efforts are performing, engaging and converting customers, and being shared in the digital space. -- From publisher's description.