Includes bibliographical references (pages 127-149) and index.
Contents
A dream cause : breast cancer, corporate philanthropy, and the market for generosity -- Doing good by running well : the race for the cure and the politics of civic fitness -- Stamping out breast cancer : the neoliberal state and the volunteer citizen -- Imperial charity : women's health, cause-related marketing, and global capitalism -- The culture of survivorship and the tyranny of cheerfulness
