Part one. The rise to global economic power. Andrew Carnegie : from rags to richest -- George Eastman and the creation of a mass market -- Henry Ford : the profits and the price of primitivism -- Part two. The heart of the American century. Thomas J. Watson Sr. and American salesmanship -- Charles Revson and Revlon : consumer packaged goods and the television revolution -- Part three. Our own times. Sam Walton : all-American -- Robert Noyce and Silicon Valley : toward a new business world -- Conclusion : progress and profits.