| Description |
x, 214 pages : illustrations ; 23 cm |
| Note |
Includes index. |
| Contents |
Preface -- 1. Opportunities -- Green Hill Farm -- Business definition -- Typical business day -- Current business environment -- Primary products -- Related products and services -- B&B niches -- How your lifestyle will change -- Income and profit potential -- Risk potential -- Action guidelines -- B&B profile : Mari's Bed & Breakfast -- 2. Requirements -- Assessing your personal goals -- Assessing your personal values -- Assessing your financial goals -- Assessing your risk tolerance -- Tools and equipment -- Financial requirements -- Skill requirements -- Attitude requirements -- Your assets and liabilities -- Using technology to succeed -- Action guidelines -- B&B profile : the Wood's House -- 3. Resources -- Your own experiences -- Researching customer needs -- Trade associations -- Consultants -- Courses and seminars -- Books -- Magazines and trade journals -- Suppliers -- Small Business Administration -- Other small business organizations -- Action guidelines -- B&B profile: MeadowHaven B&B -- 4. Planning -- Planning to success -- Unplanned failure -- Envisioning your B&B -- Writing your business plan -- Writing your marketing plan -- Starting your B&B from scratch -- Buying a B&B -- Evaluating an opportunity -- Action guidelines |
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5. Starting up -- How to test your business idea -- Selecting your business name -- Registering your business -- Licenses and permits -- Choosing a legal structure -- Do you need an attorney? -- Do you need an accountant? -- Insurance and bonds -- Action guidelines -- B&B profiles : the Book and Blanket B&B -- 6. Operations -- Estimating operating costs -- Keeping good records -- Pricing your rooms -- Accounting basics -- Your daily tasks -- Hiring employees -- Working with suppliers -- Understanding taxes -- Action guidelines -- B&B profile : Broadview Farm Bed & Breakfast -- 7. marketing -- The purpose of marketing -- Defining your customers -- Finding prospects -- Cloning and keeping good customers -- Finding the time -- Advertising on a budget -- Publicity -- Guidebooks -- Reservation service -- Promotional materials -- Beyond your traditional markets -- The 14 most commonly asked marketing questions -- Don't let this happen to you -- Action guidelines -- B&B profile : Bed & Breakfast/Chicago, Inc. -- |
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8. Finances -- Profits and losses -- Improving cash flow -- Keeping track of your money -- Developing your credit -- Working with suppliers -- Borrowing money -- How to raise additional capital -- How to give credit to customers -- Action guidelines -- B&B profile : Windmill Ranch -- 9. Growth -- The problems of business growth -- How to solve business problems -- Managing employees for efficiency -- Business alliances -- Secret of success -- Four typical problems and solutions -- Reality check -- When to quit -- Action guidelines -- B&B profile : St. Mary's Glacier B&B -- appendix A. Sample business plan -- appendix B. Sample marketing plan -- Resources for small business -- Index. |
| Subject |
Bed and breakfast accommodations -- Management.
|
|
Hotel management.
|
| Added Title |
Owning and managing a bed & breakfast |
|
Bed & breakfast |
| ISBN |
0936894652 |
|
9780936894652 |
|
