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Author Willett, Julie A.

Title Permanent waves : the making of the American beauty shop / Julie A. Willett.

Imprint New York : New York University Press, ©2000.
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Location Call No. Status
 University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location  306.4 W713P    Check Shelf
Description xii, 248 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages 235-243) and index.
Contents 1. Getting to the Roots of the Industry 12 -- 2. Beauty School Promises and Shop Floor Practices 52 -- 3. Blue Eagles, Neighborhood Shops, and the Making of a Profession 87 -- 4. "Growing Faster Than the Dark Roots on a Platinum Blonde": The Golden Years of the Neighborhood Shop 121 -- 5. Afros, Cornrows, and Jesus Hair: Corporate America, the Ethnic Market, and the Struggle over Professionalism 153.
Subject Beauty shops -- United States -- History.
Beauty shops -- Social aspects -- United States.
Beauty Culture -- history.
Hair.
Women -- history.
History, 20th Century.
United States.
Beauty shops. (OCoLC)fst00829379
Beauty shops -- Social aspects. (OCoLC)fst00829394
United States. (OCoLC)fst01204155
Genre/Form History. (OCoLC)fst01411628
ISBN 0814793576 (cloth ; alk. paper)
9780814793572 (cloth ; alk. paper)
0814793584 (paper ; alk. paper)
9780814793589 (paper ; alk. paper)
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