Includes bibliographical references (pages 229-237) and index.
Contents
Introduction : Why hair is political -- The beauty industry is ours : developing African American consumer citizenship in the 1920s and 1930s --Everyone admires the woman who has beautiful hair : mediating African American beauty standards in the 1920s and 1930s -- An export market at home : expanding African American consumer culture in the 1940s, 1950s, and 1960s -- Beauty services offered from head to toe : promoting beauty to African American women in the 1940s and 1950s -- All hair is good hair : integrating beauty in the 1950s and 1960s -- Black is beautiful : redefining Beauty in the 1960s and 1970s -- Conclusion : why African American beauty culture is still contested.
Summary
"In Style and Status: Selling Beauty to African American Women, 1920-1975, Susannah Walker analyzes an often overlooked facet of twentieth-century consumer society as she explores the political, social, and racial implications of the business devoted to producing and marketing beauty products for African American women."--BOOK JACKET.