Includes bibliographical references (pages 215-239) and index.
Contents
Introduction: approaches to body aesthetics and the beauty system -- Changing beauty ideology -- Aesthetic salons -- Mammary mania -- Body fashion and beauty etiquette -- Male beauty work -- The well-behaved appetite -- The language of esute -- Esute power.
Note
Print version record.
Summary
An introduction to Japan's burgeoning beauty culture, which investigates a range of phenomenon - aesthetic salons, dieting products, male beauty activities, and beauty language - to find out why Japanese women and men are paying so much attention to their bodies. It aims to challenge various assumptions about the naturalness of beauty standards.