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El arte de la persuasion : los 11 hábitos del maestro influencer

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Built to Love : Creating Products That Captivate Customers.

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Cultural intelligence for marketers : building an inclusive marketing strategy

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Don't think pink : what really makes women buy--and how to increase your share of this crucial marke

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Future smart : managing the game-changing trends that will transform your world

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The hacking of the American mind : the science behind the corporate takeover of our bodies and brain

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Household spending : who spends how much on what

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Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places.

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Qualitative research : good decision making through understanding people, cultures and markets

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Unconscious branding : how neuroscience can empower (and inspire) marketing

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Why customers come back : how to create lasting customer loyalty

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